Ella Estigoy

Designer

As a design generalist on a lean team, I worked across product experience, admin tools, and marketing. I designed product features and built interactive prototypes, working with engineering and customers to test ideas and refine the UI. Jumping in to code to troubleshoot front-end issues and implementing designs. I helped keep product and marketing aligned through clear communication and exploring different directions together. I also led the early visual work for the Discourse rebrand and brought it to life on key pages, including the new homepage.

Fundamentals of Digital Marketing, Google

Accessibility for Ontarians with Disabilities Act (AODA)

Product Designer

I designed features from rough sketches to polished UI, shipping regularly with the dev team. Along the way, I learned to run user research—talking to customers helped me understand what actually mattered to them. I created wireframes, prototypes, and mockups, and contributed to a design system that made our work more consistent and accessible. Working with product, engineering, and marketing taught me how to balance what customers needed with what made sense for the business.

UX/UI Designer

Transitioning into product-focused work, I modernized and unified the UI for internal Django-based tools, improving clarity and consistency. I created wireframes, prototypes, and front-end updates for new features, and built a small component library to speed up development. Working closely with engineers and product manager, I learned to ship updates smoothly in a more collaborative environment.

Web Designer

Strathcom was acquired by Go Auto in 2011. I designed and implemented websites for automotive clients while maintaining OEM brand guidelines. I honed my front-end skills through cross-browser testing and QA across dealership sites, ensuring layouts and interactions worked consistently across devices, and maintained multiple client sites with growing attention to detail and craft.

Web Designer

Building on my design foundation, I moved into front-end development, creating HTML/CSS/JavaScript layouts and integrating them into Statusfirm's custom CMS (based on ZenDesk). I focused on ensuring consistent quality across browsers while maintaining the platform's look and feel.

Graphic Designer

I laid the foundation for my design career by immersing myself in diverse disciplines—UI, print design, motion graphics, and studio production. I created visuals for Statusfirm's online channels and media partners, learning the fundamentals while supporting animation, video graphics, and QA.

Front-end Developer

Working alongside designers and developers at a local marketing agency, I implemented designs into production-ready front-end code. I learned to collaborate in a team environment, translating design files into responsive websites while maintaining consistency across projects. This role taught me how to communicate effectively between design and development disciplines—a skill that later shaped my approach to product design.

Web Designer

Building on my design foundation, I transitioned into professional web development at a boutique agency. I converted Photoshop designs into standards-compliant HTML/CSS, championing non-table layouts during the shift to modern web standards. Working directly with clients, I maintained and updated multiple sites while learning the balance between design vision and technical constraints. This experience solidified my ability to bridge design and development.

Northern Alberta Institute of Technology (NAIT)

Earned a diploma with honours majored in web development and design