Hey there, I'm Ella Estigoy. I've spent 6+ years designing and building digital products and brand experiences, from concept to code.
Redesigning Discourse's moderation workspace to help moderators make faster, more confident decisions. I led research and design for a system handling thousands of flagged posts daily across 22,000+ communities.
Transforming Discourse's intimidating admin area into a navigable, confidence-building experience. I led IA research and design to help new admins find their footing and experienced admins work more efficiently.
Leading a strategic redesign of Discourse's marketing website as the company's positioning evolved. I took the site from content audit through design and build, creating a visual system that scales across marketing touchpoints.